Do you want to deepen your knowledge of cross-media marketing communication and increase your career opportunities? Would you like to study independent of time and place and decide for yourself how much time you want to spend on your continued education? Does your professional experience leave you with the feeling that you cannot learn anything new in a bachelor’s degree programme? Would you still like to round off your expertise academically and thus improve your professional standing? Have you already completed a degree in marketing and now find yourself in the communications and marketing industry and urgently need more expertise in the field? Are you looking for an interdisciplinary study programme that merges the know-how of various institutes and many years of experience? And all this in combination with individual support? Then, the online study programme Marketing Communication in the specialization Cross-media Marketing Communication International is right for you!
You can study in our online master programme if you have an internationally recognised bachelor’s degree or equivalent professional experience. During your studies in marketing communication, you will complete 14 of the 15 modules by working out the assigned tasks and one module through an examination. At the end of your studies, you will present your master thesis in the filed of cross-media marketing communication to a small board of examiners online or on-site.Download course folder (PDF)
Verena Rohde, Communication & Media Office, Caritasverband Kleve e.V. Graduate 2018Info webinar
The course consists of three levels in which a total of 15 modules must be completed.
The modules are worth 4 or 2 ECTS. The master’s thesis (14 ECTS) concludes the course.
You conclude the modules with the elaboration of a module task. An exception to this is the legal module, which concludes with an online examination. The fourteen elaborations comprise between seven and fifteen pages. Only the communication concept is a somewhat longer task. You can edit all content whenever and wherever you want. In the design and master’s thesis modules, you have three online seminar appointments each. Also, here you can choose the date and participate from wherever you want. The only thing you need is stable internet access.
In total, fourteen tasks, a test, a master’s thesis and a master’s examination separate you from your degree.
First learning stage
In stage 1 you will complete three modules with general marketing and communication contents. In this level, you will also find the module Scientific Writing and Empirical Social Research. This is a module, in which we introduce you to literature-based and evidence-based work and thus lay a good foundation for the work that is to be done in subsequent modules.
|Scientific writing and empirical social research||4|
|Basics of communication||2|
Second learning stage
In stage 2 we deal with the everyday practice of cross-media marketing communication. This includes working with text, images and video, as well as event communication, integrated communication, public relations and the practical field of marketing communication in general. In the communication campaign and design module, you have a choice of telelearning units under the guidance of a trainer that lets you create your own cross-media communication concept. A task, that can also serve you as showpiece for job applications.
|Integrated communication management||2|
|Practice area marketing communication||2|
|Text and visualisation||4|
|Communication campaign and design||4|
Third learning stage
In Stage 3, we place a strong focus on the future. We separate image-oriented from sales-oriented marketing communication to bring them together again in a cross-media approach reflecting the trends of marketing communication. Reputation and crisis communication as high art of communication professionals, as well as law and ethics for the communications industry pave the way for you to become a senior consultant.
The seminar for the master’s thesis is assigned to level 3, because at this point you should already have completed some modules to choose a suitable topic. In principle, however, you are free to decide when you want to start the seminar. You start the seminar whenever you have an exposé to present. Simple register for an online seminar appointment. According to our motto: Study whenever you want!
|Image-oriented marketing communication||4|
|Sales-oriented marketing communication||4|
|Current trends in marketing communication||2|
|Reputation management and crisis communication||2|
|Law and ethics for the communications industry||4|
|Seminar for the master's thesis||2|
After a study slot has been granted and the invoice has been issued, the entire tuition must be transferred. Partial payments are possible after prior agreement with eLAC.
The basic fee for the course is 8,900 euros. The following discount and payment models are available to participants.
1 × EUR 8,722.00 = tuition for immediate payment
(including -2% discount on the basic course fee)
2 × EUR 4,495.00 = tuition for semester-based payment
(including 2% processing fee on the basic course fee)
12 × EUR 786.00 = tuition for payment in 12 monthly instalments
(including 6% processing fee on the basic course fee)
24 × EUR 399.00 = tuition for payment in 24 monthly instalments
(including 8% handling fee on the basic course fee)
The tuition covers 24 months of study (four semesters, thus twice the minimum period of study). Additional costs of 290 euros are incurred for each additional semester. An interruption of studies due to important personal reasons is possible to a limited extent.