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Webinar Storytelling

Webinars  ·  July 20 2021

Storytelling: The powerful driver of marketing communication

Storytelling is one of the ancient art forms of communication. Marketing or PR texts, blog posts, ads, presentations or conversations: stories speak to feelings. They allow content to seep, create closeness and be remembered. Stories work because we have a limited memory for data, but an enormous memory for stories. Our webinar is all about packing dry facts into pictures and stories and the background, why exactly this is so important for marketing and pr manager.

After this webinar you will know what storytelling is and what potentials it enables, but you get examples of good stories.

Silvia Ettl-Huber is an expert in marketing communication and storytelling. She has several years experience as a lecturer, is a book author and loves good stories. In the webinar on August 5th, 2021, she told us about her experiences and gave tips on how to make stories tangible and unforgettable.

`You missed the webinar? No problem we recorded the whole webinar for you:

Watching the webinar


Portrait Silvia Ettl-Huber

Prof. (FH) Mag. Dr. Silvia Ettl-Huber studied communication sciences, Spanish and law at the Paris-Lodron University in Salzburg. She worked in advertising agencies, publishing companies and for the European Parliament before establishing the PR and journalism further education programme at the Danube University Krems, which she led for ten years. In 2014 she moved to the University of Applied Sciences Burgenland, where she now holds the office of vice rector of research and development. She is a lecturer for storytelling and scientific work and a partner in the e-learning academy (elac), which together with the Austrian Institute of Management (AIM) and the UAS Burgenland is responsible for the Master’s Programme in Cross-media Marketing Communications.

More about Silvia Ettl-Huber as a lecturer and founder of the eLearning Academy you can find in our german interview with her.

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eLearning Academy  ·  July 5 2022

Portrait: Silvia Ettl-Huber – co-founder and scientific advisor of eLearning Academy

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