The Austrian University of Applied Sciences Burgenland is the supporting institution for the Master’s programmes offered by the eLearning Academy (eLAC). A mid-sized university of applied sciences (UAS) it is located close to the well-known Lake Neusiedl near Vienna. 70 % of the face-to-face programmes at the UAS Burgenland are part-time and feature a high proportion of online courses. Online teaching is thus anchored in the DNA of the UAS Burgenland and has grown into full-fledged online programmes in its subsidiary, the Austrian Institute of Management (AIM). The eLAC is the operative arm that conducts the courses in communication, marketing and media. As it is reflected in the name: eLearning Academy for Communication.
The eLAC has close institutional ties with the Austrian Institute of Management (AIM), which in turn is a subsidiary of the UAS Burgenland. The AIM specialises in online, practice-oriented and part-time academic continuing education and has almost 2,000 active students. The AIM is located in the immediate vicinity of the University of Applied Sciences Burgenland’s Eisenstadt campus. The AIM is responsible for the quality control of the courses offered under its guidance and acts as observer of examination boards.
The German Academy for Public Relations (dapr), one of the oldest and best-known training and continued education institutes in the German communications industry, has been a cooperation partner of eLAC from the very beginning. Philip Müller and Thomas Lüdeke from dapr were instrumental in founding eLAC and developing the first programme idea. Today, dapr is the point of contact for those interested in the German Marketing Programme.